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Frustratio n-Free Packaging and Listening to Your Customers
Whether it's a PR stunt or a concerted attempt to minimize wrap rage during this holiday gift giving season, amazon.com has announced frustration-free packaging options for several items they sell. Instead of product showing up in plastic blister-pack, amazon.com is providing the brand new product in a standalone box. No over-pack box. No wire-wraps, no plastic to cut. And no bleeding fingers.

Clearly, amazon.com has heard the voice of their customers. While they admit this is a multi-year rollout and it will take some time for more products to be made available with this shipping option, it's interesting to see amazon.com taking on a whale of an initiative like this one. Attempting to address a problem that clearly annoys their customers is a step in the right direction. And as a result, I'm confident they'll see their Net Promoter Score increase as a direct result.
And speaking of Net Promoter... Net Promoter Score (NPS) is something we take very seriously at Sage. Put simply, NPS is a litmus check on customer perception of one's organization. Within the Sage MAS business, we reach out to our entire customer base in "waves" over the course of the year. By year end, we will have touched each and every one of our (known) customers. During which time, a single (critical) question is asked, "Would you recommend us to a friend or colleague?"
So how are we doing?
Sage MAS 90 and 200 is up 9% in the latest wave. This is the highest satisfaction result we have recorded since we started measuring NPS back in February 2005. Sage MAS 500 is up 21% in the latest wave, reaching its second highest satisfaction result in the last two years; forth highest result ever.
So the stats say we must be making improvement. But what do you think? Feel free to leave your comments below, I'd love to hear your thoughts.
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