Sage ads will run in the sports sections of national newspapers like USA Today and the New York Times, and on the top-rated CBS Sports Web site during the NCAA basketball tournament season everyone knows as March Madness. The campaign will also run in business magazines like Inc., Fortune Small Business, and Entrepreneur, on business Web sites, and on the CNN Airport television network.
In other breakthroughs, this campaign marks our first use of sports-related media, our first time to use television in any form, and these will be the first ads that reflect the new Sage global brand identity. Our goal is to build awareness of the Sage brand and increase the brand's positive influence on prospects interested in purchasing in our products.
The three initial print ads focus on key challenges facing small and mid-sized businesses, telling how Sage solutions and services can help them achieve their goals, even in these challenging economic times. Themes include "Experience Fierce Customer Loyalty;" "Experience Profits Where Others Feel the Pain;" and "Experience Deeper Visibility into Your Business."
"Sage supports more than 2.9 million businesses in North America and 5.8 million businesses globally who rely on our software and services for their success," said CEO Sue Swenson. "We're committed to delivering the products and support that help our customer experience exceptional results and we're proud to make it the cornerstone issue
for our advertising."
Sage will launch new industry-specific ads in the same look and feel as the brand ads in relevant industry publications in the construction, nonprofit, healthcare, and regional accountants space to strengthen awareness in these specific targeted areas.
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